Buggy Bix... how it all began

Buggy Bix... how it all began

Sitting at our local park chatting about the different pet food trends it dawned on us that pets are huge consumers of meat. Worldwide there are ~225 million domestic dogs. That is a lot of mouths and a lot of meat!

So what could we do?

We wanted to make a product that was great for your pet and the planet. Insects turned out to be the answer.

Insects and pets… crazy right? We thought so too. That was until we started to learn about the fab nutritional and environmental benefits.

But which insects to choose? After much research into the edible insect world we decided Hermetia Illucens (aka black soldier fly larvae) and Mealworms were our insects of choice. Not only do they boast a nutritional profile comparable with existing meat products, but also because they are hypoallergenic and actually easier for dogs to digest.

When coming up with the formula for Buggy Bix one thing that was super important were the ingredients. Unfortunately, there are too many dog food products that, in our view, are not food. This in mind we went about carefully selecting ingredients that had distinct health benefits for dogs. These included...


High in fibre, vitamins A, C and E, alpha carotene, calcium, iron and lutein. Assists immune health, vision, cellular health, mineral formation for bones and teeth, blood flow and promotes skin and coat health.

Pea Low in calories, high in fibre and protein. A source of vitamins A, B and K, thiamin, phosphorous and potassium. Helps to maintain the immune system, metabolic functions, growth, healthy bones and teeth and vision.
Brown Rice Flour Very easy for dogs to digest and may assist in relieving an upset stomach.
Black Soldier Fly /  Mealworm Excellent source of protein, vitamins and minerals.  Hypoallergenic properties for pet's with a more delicate stomach.
Flaxseed Meal

Source of fibre and omega-3 fatty acids to help promote digestion, skin and coat health.

Cod Liver Oil Source of omega-3 fatty acids and vitamins A and D which assist bone, brain and nervous system development and immune health.

So began Buggy Bix. A healthy, natural, 100% Australian product incorporating all of the goodness of real food into one delicious and sustainable treat.

We are really excited to be sharing our journey with you. Trust us, your dog and the planet will thank you!

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.